CLICK HERE TO GET IN TOUCH WITH A SALES REP
Araf Industries, Importers & Distributors of Superior Hardware & Decorative Materials. View our Latest
Catalogue and Promotions and contact one of our dedicated Sales Representatives
EXECUTIVE SUMMARY
Araf Industries was founded by the late Ayob Dada and his wife Rashida Dada in the year 2000. It was formed with a view to servicing the lower end of the hardware market, a market which had been ignored by the main stream.
From small beginnings the company has slowly but steadily grown and indeed for the last 5 years has shown double digit growth. Customer numbers have increased steadily together with an increase in the sku count has resulted in average revenue per customer increasing. Araf has early in the 2020 financial year moved into larger warehouse premises which together with increased automation and use of technology poises Araf for further growth.
-
Mission
The company aims to unlock value for its customers and aims to create employment opportunities not just directly but via its local suppliers as well.
-
Solution
South Africans have generally not had much choice in the past with regards to range of products available and the high prices paid. We believe that the products we distribute are equal if not better quality than those available currently and fulfil a need within the community of quality products at good prices.
-
Market Focus
We will continue to focus on the Independent hardware stores and look to make further forays into the Corporate sector where viable.
Product Sourcing & Quality
Araf Industries is a leading distributor, sourcing a diverse range of products from countries such as China, India, Malaysia, Russia, and Turkey.
Our product lineup includes ironmongery, tools, garden tools, plumbing/sanitary ware, electrical supplies, and decorative items. What sets us apart is our ability to offer products of equal or superior quality at significantly lower prices compared to the local market.
This commitment to value extends to our range of décor products, including polystyrene cornices, ceiling panels, laminated, and vinyl flooring, which have gained popularity due to their design, pricing, and overall quality. At Araf Industries, we’re dedicated to delivering value without compromise.